About Us


Cute and Cool is an initiative of Quirk Story, a private company founded by independent designer Rupa Giani. With an experience that spans more than a decade; she has designed for multiple corporate brands including but not restricted to Pantaloons, Westside and Arvind Fashions.

Quirk Story is her first foray into the world of entrepreneurship. The first in her family to jump into an independent business, she is looking to build a brand of her own that grows across multiple textile mediums.

 Designing clothes for children is her true unadulterated source of joy. Cute and cool is an initiative that builds on this foundation. She puts in love, dedication and a sense of fun into designing these clothes for tiny tots and seeing happy parents!